Social Commerce

Jag skriver mycket om e-handel, vilket är ganska naturligt, då detta område upptar en stor del av min vakna tid. Just detta inlägg kommer att visa på nätets framväxande motsvarighet till den klassiska butiks-expediten.

“The Wisdom of Crowds”, eller “The Power of Many”.


Citat: Wikipedia, The Wisdom of Crowds.

Case: Klädhandel

I icke-rationellt beslutsfattande (där tillhörighet, bekräftelse osv vägs in), är vi intresserade av hur våra sociala sammanhang uppfattar våra val. Kloka beslut = att följa den sociala gruppens normer.



Inget nytt under solen. Intressant är dock hur detta mänskliga behov nu ploppar upp i olika former på nätet!

Social Commerce

“Social commerce can take several forms, but in sum it means create places where people can collaborate online, get advice from trusted individuals, find goods and services and then purchase them”.

Exempel 1, Crowdstorm



“Crowdstorm is a shopping community where you make better informed purchase decisions based on the crowd´s advice and recommendations. Your crowd includes the most trusted and knowledgeable people on the web – giving you advice on what to buy”.

Exempel 2, ThisNext



"ThisNext is a shopcasting (shopping recommendation) network where users can recommend, share and discover great products. Every product on ThisNext is picked by the ThisNext community (That means you!). You are answering the question "What do you use?" for people who share your interests and style."

Exempel 3, Stylefeeder



“Find, share & keep track of cool products. Sharing your sense of style with your family and friends is easy… just add your StyleFeed to your blog, Facebook profile, MySpace page or social networking home so others can keep track of what you’re finding. You’ll never get a bum gift again!"

Exempel 4, Fashmatch



"Fashion community and fashion advice for women and teens who shares a love for clothing, fashion and dressing in the hippest, coolest possible way."

Nu vet ni vart ni kan vända er för att få mode-riktiga svar :)